(Ratings)
5
“Where others see change, we see opportunity.”
Strategic Themes
Investing with purpose, vision, and precision.
(Ratings)
5
“Where others see change, we see opportunity.”
Strategic Themes
Investing with purpose, vision, and precision.
(Ratings)
5
“Where others see change, we see opportunity.”
Strategic Themes
Investing with purpose, vision, and precision.
(Ratings)
5
“Where others see change, we see opportunity.”
Strategic Themes
Investing with purpose, vision, and precision.
Grow Your Business
Invest Others
Get The Profit
WE SPECIALIZE IN BUSINESS GROWTH,
Applying Proven Strategies to Maximize Potential and Achieve Goals With a Results-Driven Approach
Themes:
Population aging, leisure and free time, automation and Health & Wellness.
Geographies:
We focus on Hispanic Market EEUU and Mexico.
Industries:
FMCGs, Light Manufacturing, Health Care and Education.
Geographies:
We focus on Hispanic Market EEUU and Mexico.
SMEs:
Small and medium enterprises (SME’s) with annual revenues between $10M and $50M, typically owned and managed by families, with a long-standing tradition in their industry. We strive to preserve the founders’ legacy.
SMEs:
Small and medium enterprises (SME’s) with annual revenues between $10M and $50M, typically owned and managed by families, with a long-standing tradition in their industry. We strive to preserve the founders’ legacy.
We are based in Mexico and Panama, and our investors and sponsors are highly recognized family offices from Latam.
Our team
Our team brings diverse expertise and proven leadership across multiple industries and markets
- About Us
José Luis González
Managing Director
José Luis is the Managing Director at 3BB Capital Partners. He holds a Bachelor’s degree in Business, an MBA from BSP in Brazil, and has completed executive programs at Kellogg and Stanford.
With 28 years of leadership experience, he had a distinguished career at AB InBev, holding key executive roles across Latin America and leading large-scale commercial operations, portfolio transformations, and digital innovation initiatives.
At AB InBev, José Luis drove strategic growth in Venezuela, Brazil, Centroamerica, Colombia, Ecuador, and Mexico, overseeing market expansion, M&A execution, and organizational restructuring.
Our Success
His expertise in leadership development, corporate purpose alignment, and commercial strategy makes him a trusted advisor for organizations navigating complex market dynamics.
01
Project Complete
02
Happy Clients
03
Ontime delivery
95% Work Success
75% Company Growth
85% Positive reviews
David Froment
Managing Director
Currently serving as Managing Director at 3BB Capital Partners demonstrated exemplary leadership during his tenure as the CEO of Bia Foods from 2017 to 2023.
With a bachelor’s in Industrial Engineering and an MSc in Finance, he earned prestigious Ring of Honor recognition from PepsiCo in 2014 while serving as the Central America Commercial Head for Ambev in Guatemala.
- We partner with founders and leadership
- We partner with founders and leadership
- We partner with founders and
His professional journey began in 2003 at AMBEV’s Venezuela division, where he excelled in commercial and trade marketing until 2006. Following this, he expanded his career globally, working in Madrid with Axis and later leading CBC’s Central America Commercial division in El Salvador.
100%
leadership
We believe in moving with the wing at our back, which is why we invest in industries and themes that ensure it
10M+
Scalable Models
We choose our investment themes by first validating a clear industry tailwind, secondly recognizing fragmentation and consolidation opportunities, and thirdly aligning with the expertise of our operational partners.
Our Four Strategic Pillars
THEMES
We work with you to create robust strategies that drive sustainable growth and align with your long-term vision.
Choose from our selection of the best themes | Get a All Themes.
3BB Consultant
Innovative Growth Strategies for the Modern Business
We partner with founders and leadership teams to unlock exponential growth through operational precision, strategic positioning, and future-ready models.
"Vision without action is a daydream, Action without vision is a nightmare."
I N D U S T R I E S
Fast Moving Consuming Goods
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Education Schools / Universities
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Health Care Laboratories & Pharmacies
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Light Manufacturing
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GEOGRAPHIES
- MODEL
Businesses
Family – Owned Business
+20 Years of Operating History
Succession Planning Challenges
20Y+
Years of Operating History
- MODEL
Financials
Revenue between $10M – $50M
Low Debt Levels (Ideal 0)
Acquisition Multiples Between Net Profit After Taxes
Acquisition Structure Based on Deferred Payments
10M+
Revenue between
Deferred structure for smart risk protection.
Structured value creation process
Structured value creation process, ensuring strategic selection, risk mitigation, and sustainable business growth.
We will actively seek businesses through an extensive network of contacts in the region. We firmly believe that success is entirely linked to the quality of the acquired asset. It’s necessary to say “no” at least 50 times before saying “yes.”
These are family businesses. We conduct negotiations with a full understanding of their dynamics.
A deep dive, not only identifying risks but thoroughly understanding the thesis and validating the potential for value creation. Focus: finance, brands, legal, labor, and the environment.
At least 50% of the ticket is structured as deferred payment to ensure protection against materialized contingencies. This also provides an opportunity to leverage the acquisition conservatively. Priority is given to ensuring that all projects are completed successfully.
Get to know the business, team, clients, suppliers, and other stakeholders.
Massive Value Creation:
• Right People on Board
• Culture of Owners
• People Cycle – Meritocracy
• Brand Building Oriented
• Routine and KPI management
• Zero overhead Growth
• Light Assets Mindset
More than 7 years and not mandatory. Patient until we find the right strategic buyer at the right price (at least 2x our input multiple).
OUR AIM IS TO GENERATE RETURNS OF 4 TO 5 TIMES THE INITIAL PURCHASE VALUE WITHIN A 5 TO 7-YEAR HORIZON
VISIONARY INVESTORS
WE ARE SEEKING VISIONARY INVESTORS WHO SHARE OUR PASSION FOR TRANSFORMING BUSINESSES AND CREATING IMPACT.
- Operators with at least 20% equity in the business.
- Holding Company | No Private Equity
- Limited voting shares for operational matters: • 3BB will be the operator • SHA discussions will be addressed on a case-by-case basis.
- A maximum of 4 non-operating partners will be invited per acquisition.
- 15% equity incentive over the investment period for the operating partner, based on performance. • SHA terms will be defined on a case-by-case basis
Our Frequency and answered
Ultimate Business Servicing FAQs Answered
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look.